8th
Simple and Lofty Business Goals...
My cousin’s new company, Normative, has the stated goal:
“To make life more enjoyable through music.”
This follows a very new trend of successful companies selecting simple but profound mission statements.
Think of Google’s famous mission statement that I will not repeat, but nonethless rhymes with these words which I have uttered to many important people’s personal assistants:
“Won’t See Me? Bull!”
Anyhow, I digress. The point of this post is that I am a loner insofar as I do not support the simple, elegant, lofty mission statement. I think that companies should first aim to really improve a small facet of our lives, and then if they are successful, they should expand their mission statement.
So what if Normative’s mission statement were:
“To provide excellent tools to excellent musicians who have crappy business connections…”
Or something like that only better…